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About American Girl Crafts®

Developed from a creative partnership between American Girl, the premier lifestyle brand for girls, and EK Success Brands, the leading craft company in the industry, American Girl Crafts is the very first comprehensive crafting program for girls ages 8 to 12. This program features high-quality supplies, designer tools, and easy, step-by-step crafting kits. The collection's design and educational content supports qualities that American Girl encourages all girls to develop, such as self-expression, creativity and confidence.

About EK Success

Established in 1978, EK Success Brands' diversified portfolio of over 10,000 inspirational and creative products cover scrapbooking, painting, needle crafting, stamping, paper crafting, jewelry making, kids crafts and more. Popular brands include Martha Stewart Crafts™, K&Company, Inkadinkado®, Dimensions® Crafts, Jolee's®, Sticko®, Jolee's Jewel's™, and Perler® FunFusion™ Beads. EK Success Brands™, a division of Wilton Brands Inc., is owned by TowerBrook Capital Partners L.P. and Deutsche Bank Trust Company Americas, and products are distributed through craft stores and online. For more details check out www.eksuccessbrands.com. Dream. Make. Celebrate.™

About American Girl®

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.

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