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Brand Buzz Blog

Want to know the latest news, happenings and behind the scenes buzz on all our Brands. Then you will want to read the Brand Buzz Blog.

Watch the premiere of American Girl Crafts and Perler Beads on HSN Wednesday, October 27th!

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HSN: American Girl Crafts HSN

HSN: American Girl Crafts product If you’re looking for great gifts to inspire the young crafters you know, tune your TV to HSN on October 27th and 28th to watch American Girl Crafts™ in its first appearance on the interactive shopping network. American Girl Crafts is the first line of high-quality craft supplies and easy-to-complete kits designed for girls ages 8 to 12, and they will be showcased during HSN’s exciting holiday gift-giving program.

Check out the creative jewelry-making kits and beading kits, plus stickers featuring some of the popular American Girl® dolls. Megan Thome, our spokesperson for the scrapbooking and paper-crafts experts at K&Company, will share inspiring projects from the American Girl Crafts™ line.

Put it on your calendar: American Girl Crafts™—October 27 and 28th at 6 AM, 11 AM and 5 PM EST. Check local listings at And don’t forget to call in and chat. We love hearing from our talented crafters!

Come see all of the wonderful, creative products at our new American Girl Crafts™ website!

HSN: Perler

Also appearing on HSN on October 27th... Perler Beads! We’re excited to have our Perler Beads products featured—check out our brand new items like playsets Garden Frenzy, Vehicle Rescue, and Puppy Pond, our latest Biggie Beads kit! Creating with Perler beads is a fun and easy activity, helps with color identification and small motor skills, and is a great opportunity to spend time with your kids.

HSN: Perler Vehicle Rescue

HSN: Perler Garden Frenzy

Our playsets feature a play scene on the inside of the box that sets the stage for all the fun designs that your child will create. Hours of creative entertainment await you! See these and all our great Perler Beads products including kits, beads and pegboards, as well as loads of fun projects on our Perler Beads website!

Creatively yours,

ScrapFest 2010 Revisited

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 The EK Success Brands Education team for ScrapFest 2010 would like to thank everyone who came out to see us at the Mall of America in Minneapolis last month for this great annual event! We really enjoyed seeing all the local faces and creating fun MITI projects, doing Halloween classes, and interacting at our crop.

ScrapFest Revisited: Make and TakeWe took a few pictures to share of the creative chaos that is this event:

Here’s a quick overhead shot from the second level of the mall, showing our fun booth space and the line of artistic crafters awaiting their turn to participate in the Make & Take. There is such an energy at this event, we can only imagine all the creative networking and idea sharing that must have been going on in line while they waited!

Each day at ScrapFest, we showed people how to use the Martha Stewart Crafts Scoring Board and combine it with our popular products such as K&Company’s Spooktacular collection to create these adorable origami boxes:
ScrapFest Revisited: Spooktacular

ScrapFest Revisited: American GirlWe took the opportunity to introduce everyone to a few selections from our new American Girl Crafts line. Currently comprised of well over 200 craft products and kits, this is the first comprehensive crafting program for girls ages 8 to 12. The collection’s design and educational content supports qualities that American Girl encourages all girls to develop, such as self-expression, creativity and confidence.

We had a great time hosting two classes, each three times a day. Participants made fun Halloween cards featuring our Inkadinkado stamps (click on the images below for the project instructions). And by the way, who DOESN’T love Zombies?!?

I Love Zombies Scary Cat Card

ScrapFest Revisited: Crop NightOn Saturday night, we hosted a 60+ person crop right there in the center Rotunda of the mall—what an event! Thanks again to all of you who came out to be part of ScrapFest 2010. We hope you enjoyed seeing and playing with some of our latest products and found the whole experience as creatively energizing as we did. Let us know what you thought, and be sure to put this event on your calendar for 2011!

Happy Scrapping!

PLEASE VOTE in the October Pepsi Refresh $250K Project

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The letter below comes from one of our employees here at EK Success Brands. We hope that you will be as moved as we were by Megan’s action to start a foundation and for having qualified in the Pepsi Refresh Project. We are so excited by her accomplishment, and we are asking your help to make her effort a winning one.

Dear Friends,
I have a small request that could end up doing very big things.

Kyrie Foundation-Kyrie Thome
Kyrie Thome
In 2007, my husband and I began a nonprofit, The Kyrie Foundation, to raise research funds to cure pediatric brain cancer. It’s the #1 cancer-killer of children, and it’s often ignored. Just in the time the organization has existed, daily brain tumor diagnoses have jumped a whopping 10%, and no one knows why. That’s why we’re fundraising like mad, and this year we launched The Kyrie Foundation Tissue Bank Fund, which makes research possible for research teams across the country, like St. Jude’s, MD Anderson, The Children’s Hospital, Duke University and so many more.

Kyrie Foundation-logoOn October 1st, we got word that we qualified for Pepsi’s October Refresh Everything $250K competition! Out of 1152 applicants, The Kyrie Foundation has gone from 332nd to 45th in just 4 days. Incredible! Now it’s solely up to public voting which is why I’m making this plea. Would you mind clicking for us? The top two ideas in the $250K category will win the grant. I just figure since we’re all about imagination, creativity and family, it just makes sense to preserve families and the little creative brains that light up our lives.

You can vote in 3 different ways, each way giving us one vote per day. I vote all three each day.
1) Vote by texting 103447 to 73774
2) Visit Pepsi Refresh’s Facebook page and click “go to application” to vote
3) Go directly to the Pepsi Refresh Project Kyrie Foundation page to vote

Again, THANK YOU SO MUCH for taking a moment to click for Kyrie and what the foundation is trying to do to stop the often-overlooked #1 cancer-killer of children. I’ve scanned several of the top-ranked ideas, and although I’m extremely biased, I believe that our idea’s long-term value can end up benefiting the entire planet. It’s not every day we get to be a part of something like that. ;)

With gratitude,

Megan Thome
Media Relations Manager, EK Success Brands
Co-founder of The Kyrie Foundation

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